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PRIME: Is 2013 meeting expectations?

This month we asked, “Is the market in 2013 meeting your expectations and projections?”

April 24, 2013

Our PRIME advisory panel includes some of the remodeling industry’s best

Marketers. This month we asked, “Is the market in 2013 meeting your expectations and projections?”

Indications remain positive

Our plan is to grow 20 percent in 2013 after three successive years of 10 percent growth. All indications remain positive. We are staffed, well-trained, capitalized, and ready for 2013. Excitement and celebration is the key to our culture.

Scott Mosby, President

Mosby Building Arts, St. Louis, MO

Meeting sales budgets and margins

We have budgeted an increase of approximately 20 percent in sales and an increase of 2 points in our margins. In the first two months of the year, all four of my offices are at or above their sales budgets, and margins are about halfway to our goals.

Rob Levin, President

Statewide Remodeling, DFW Airport, TX

Expect an overall increase of 30 percent

We have fairly aggressive goals for this year. We are expecting an overall 30 percent increase. Our remodeling division is budgeted for 20.5 percent growth and Home Performance is expected to achieve 36 percent. HomeForce, our handyman division, is scheduled for 16 percent growth. To date we are selling to our budget and our forecasts are very strong. At least as far out as we can see, we are tracking. In evaluating these numbers, 2012 was a not-so-great year, so we are still a long way from getting back to our 2007 and 2008 numbers.

Tom Kelly, President

Neil Kelly, Inc., Portland, OR

Improvements daily, increased sales

We are starting off 2013 very close to plan and are seeing improvement almost daily. We are still very bullish about the year and are forecasting an increase in sales of approximately 20 percent, with a corresponding increase in profit as we have become a better-managed company.

Nicholas A. Cogliani, Owner/President

NEWPRO, Woburn, MA

Currently ahead of plan

At this point in our fiscal year, we’re ahead of plan by about 3.5 percent. We set what we felt to be aggressive but achievable goals for both sales and net profits. We are exceeding those. Our local market conditions seem to be helping with this increase as consumer confidence is up and real estate values are clawing back some of their lost ground of years past. Also, larger projects that add square footage to the home are helping drive our numbers, which to us translates into clients again believing they will see an ROI when expanding their home’s footprint—even if that may still be a few years off.

Bill Simone, President

Custom Design & Construction, El Segundo, CA

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