How remodelers can make the most out of home shows
Investment in marketing and ability adapt helps Galaxie thrive in Chicago market
Adding a showroom to a remodeling business isn’t a cheap undertaking. Is it worth the expenditure? Professional Remodeler’s Tom Swartz talked to remodelers Dennis Gehman and Bob Sturgeon about their experiences with showrooms.
Fourth survey shows growing popularity of green remodeling, but challenges persist
Six steps to brand building without breaking the bank
Tracking and improving customer satisfaction is more important than ever for remodelers to be successful
‘Socialnomics’ author Erik Qualman on how social media is shaping the future
How remodelers are successfully leveraging social media and the Web
For full-service remodelers it’s rare that a single marketing tool generates leads by itself. Over time an accumulation of good impressions — from referrals to classy promotion pieces to a good website and a healthy crop of job signs — makes the point that your company is reliable and does good work.
There are huge successes as the remodeling market rebounds. Craig Durosko share some of what he is seeing.
With a strong focus on marketing and sales combined with smart management, San Diego-based Marrokal Design & Remodeling has maintained profitability even as revenues dipped in 2009 before rebounding this year. Because of that success and the way the management team has positioned the company for the next generation of leadership, Marrokal is our Remodeler of the Year.
Careful diversification has paid off for the Fort Collins remodeler.
Efficiency, return on investment keys to making sustainable remodeling work for homeowners
The whole premise of pay-for-performance advertising is that you actually know what parts of your advertising are working. Even better, you only pay for it if it delivers.
Remodelers not buying in to trend as quickly as others, study says
Bridget Brennan, an expert on female consumer behavior, talks about how to sell to that important demographic
Jackson Design and Remodeling keeps strong by sticking with what made them successful