Marketing

digital marketing for remodelers

Photo: sitthiphong | stock.adobe.com

Understand your company's digital marketing opportunities. 

Selling, leading, and succeeding were the buzz words at the inaugural Extreme Sales Summit, held September 25 and continuing on September 26, in Chicago at the InterContinental Chicago O’Hare.

Join us for an evening of cocktails, dinner, networking and a special presentation by Mark Richardson, CR.

Storm damage accounted for more than $110 billion in 2012 alone.

Storm damage accounted for more than $110 billion in 2012 alone.

In a recent poll conducted by Professional Remodeler, more than half of the remodelers who responded said they have dealt with large volumes of storm-related repairs and remodeling.

Join us for an evening of cocktails, dinner, networking and a special presentation by Mark Richardson, CR

Everything you do every day in your company is either reinforcing your stature as moderately successful, or is reinforcing your ability to distinguish yourself from the competition.

Financing has changed so much over the last few years. The more information you can offer your client about financing, even while a project may be still in design, the more successful you will be seeing the project though to completion.

People are not only your most important asset in your business, but they are also the most complex and complicated creatures.

Join us for an evening of cocktails, dinner, networking and a special presentation by Mark Richardson, CR.

To achieve a measure of differentiation that really works, how you do what you do is equally important, and in many cases more so, than the actual deliverable it produces. I know that sounds absurd on the face of it, but think about it.

By extending homeowner relationships, you can introduce a recurring revenue model, building future equity in your company. A client-for-life business model builds company equity.

Your biggest competition today is your prospect making the right decisions and choices. They have been sitting on the sideline so long that the level of pent-up demand is very high. Meanwhile, the proliferation of products and choices has many homeowners paralyzed.

NARI offers tips in honor of National Home Improvement Month.

How to create an effective social media strategy to increase your sales leads.

Terry Kenney

Terry Kenney

The Harvard Joint Center for Housing Studies predicts a 21-percent increase in 2013 for the remodeling industry, and Normandy is on track to meet or exceed those predictions in 2013.

Depending on who you ask, showrooms can be a risky investment for remodelers. When investing in a showroom, is there a viable return on the investment? Professional Remodeler’s Tom Swartz talked with Bob Sturgeon and Shawn Nelson about how they built their successful showrooms.

Lighting, entertainment, climate, and sercuity control can be delivered via keyp

Lighting, entertainment, climate, and sercuity control can be delivered via keypads or touchscreens.

While you might not yet consider including advanced lighting control, integrated security, and distributed entertainment with every kitchen and bath remodeling project you bid, the fact is, if you’re not integrating these modern technologies into your designs, you may soon find your customers taking their business elsewhere.

Over the months ahead, my intention is to share with you the most successful strategic thinking ever done by business leaders, not only in your industry but in every industry.

Craig Durosko, GMR, CR, CGP

Craig Durosko, GMR, CR, CGP

Thousands of new products, tools, and software programs all tout how they can improve your business and improve your client experience. The challenge is making sure you are not trying to fix a problem with a product and missing a key element, such as a process.

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