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remodeler instagram

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Instagram is a powerful tool for marketing and education. Here are five remodelers that do both just right.

Your biggest competition today is your prospect making the right decisions and choices. They have been sitting on the sideline so long that the level of pent-up demand is very high. Meanwhile, the proliferation of products and choices has many homeowners paralyzed.

NARI offers tips in honor of National Home Improvement Month.

How to create an effective social media strategy to increase your sales leads.

Terry Kenney

Terry Kenney

The Harvard Joint Center for Housing Studies predicts a 21-percent increase in 2013 for the remodeling industry, and Normandy is on track to meet or exceed those predictions in 2013.

Depending on who you ask, showrooms can be a risky investment for remodelers. When investing in a showroom, is there a viable return on the investment? Professional Remodeler’s Tom Swartz talked with Bob Sturgeon and Shawn Nelson about how they built their successful showrooms.

Lighting, entertainment, climate, and sercuity control can be delivered via keyp

Lighting, entertainment, climate, and sercuity control can be delivered via keypads or touchscreens.

While you might not yet consider including advanced lighting control, integrated security, and distributed entertainment with every kitchen and bath remodeling project you bid, the fact is, if you’re not integrating these modern technologies into your designs, you may soon find your customers taking their business elsewhere.

Over the months ahead, my intention is to share with you the most successful strategic thinking ever done by business leaders, not only in your industry but in every industry.

Craig Durosko, GMR, CR, CGP

Craig Durosko, GMR, CR, CGP

Thousands of new products, tools, and software programs all tout how they can improve your business and improve your client experience. The challenge is making sure you are not trying to fix a problem with a product and missing a key element, such as a process.

Mark Richardson, CR

Mark Richardson, CR

The difference between those who are making it happen and those who are struggling with lead generation is primarily their “marketing mindset.” To better understand some of the attributes that make them different, Richardson highlights three aspects of a great marketing mindset.

From left: Chad Ruhoff, manager of Home Performance, and Tom Kelly, president of

From left: Chad Ruhoff, manager of Home Performance, and Tom Kelly, president of Neil Kelly Inc. Since 2005, Home Performance ha

Moderate investment turns Neil Kelly’s Home Performance division into cutting-edge energy-efficiency contractor.

“Remodelers are indicating major growth in the future, with many saying that clients are feeling more stable in their financial future and their employment situations; therefore, they are spending more freely on remodeling needs,” says Tom O’Grady, CR, CKBR, chairman of NARI’s Strategic Planning & Research Committee and president of O’Grady Builders, based in Drexel Hill, Pa.

17 industry leaders share their secrets on the challenges and opportunities they expect to face in 2013. Also, they reveal how they are positioning their business for growth.

Following up on the success of the best-selling book “How Fit is Your Business,” is your business “Fit to Grow”

If we work with homeowners to help them design their project, assist them with their product selections, and then guide them through a remodeling project, we develop a unique relationship with each one of our clients.

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