Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
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Manage Your Online Reputation Using This Tracking Tool
A bad rating that goes unnoticed online can do extensive damage. Time to take charge
Marketing: Use Social Media to Outrank Your Bad Reviews
Control what potential customers get to know first about your business
Marketing: When You Should Trust Data More Than Your Instincts
When it comes to marketing, your own observation of audience trends isn’t sufficient without being backed up by data. According to Andrew Hanelly,…
Web Conversions: Get Prospects to Flip the Switch
What's more important than increasing the number of potential clients who visit your website? Increasing the number who answer your calls to action
10 Ways to Use One Piece of Content for Marketing
One marketing concept can be iterated into 10 different things
Online Referral Sites Are the New Must
It’s not enough to just have a presence on Houzz and Porch. You have to do it right
Technology Innovations Remodelers Can Look Forward To
These nifty tools and tech advancements may help you in planning, bidding, and more
Marketing: More Ways to Use Photographs in Your Marketing
Project photos send a powerful message. Here are six ways to use them in your marketing
Sales: How To Protect Your Plans and Specs From Going to Another Contractor
Make these considerations when pitching your plans to potential clients.
Sales: Don’t Devalue Yourself, Charge for Designs and Bids
Many remodelers will include the time and energy they use for designing a project as part of their marketing efforts. Reality is, designing is a…