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Marketing



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How to Get More Leads with a Stronger Remodeling Brand

Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
 




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The Value of Video in Remodeling Marketing

Using video on its website homepage, Texas remodeling company Euro Design Build Remodel has found a new way to engage visitors

 

Plentiful Payback: Awards Program Boosts Home Tour Success

As far as local public relations campaigns go, this one for Remodeling Council members in the greater Des Moines area definitely counts as a winner

Battle of the Brands

Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big

'Tis the Season for Home Improvement

Holidays present some unique opportunities for marketing, managing, selling, or just giving back

Online Referrals: Passing Fad or Remodeling’s Future?

Facebook, Google, and Amazon are all jumping into an already crowded field, leaving many to wonder what the future will bring

Put Your Warranty to Work

It pays to make warranty work part of your sales process. Here's why 

Marketing Tactics: The Casino Strategy

Short-term marketing tactics are like one-time bets at the roulette table. But there's an inexpensive “magic chip” that comes up a winner every time

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What Matters? Clicks vs. Conversions

As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.

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Visitors to Your Web Site vs. Visitors from Within Your Marketing Territory

One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”

Moving From Monologue to Dialogue

In the U.S., 180 million people are using social media. Some of them are your prospective clients. How effective you are at reaching them depends on the social media channels you use and the way you use them.

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