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Marketing



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How to Get More Leads with a Stronger Remodeling Brand

Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
 




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Best in Show

At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.

10 Tips for Getting More Leads From Home Shows

Why are some companies so much better than others at generating leads from events? The answer lies in training and managing staff.

In Marketing, Know Your Base 

Before you go broad, go deep

Ready for a Recession?

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

Making Print Advertising Work

With the right customer base, newspaper ads still bring in leads 

Memorable Marketing

The whys and hows of using storytelling to emotionally connect with homeowners 

Making Your Video Go Viral

Watching the ads on the night of the SuperBowl LI, I was feeling the pain—and the exhilaration—of the business owners and marketing folks who must…

Your Attention, Please!

Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?

A Handy Guide to Google AdWords

What it is, how it works, and why it’s a great marketing tool for remodelers

Affordable VR Gives Clients a New View

When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality 

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