The term “content marketing” is a relatively new buzzword that still receives puzzled looks when it is talked about. But one easy way to summarize the job is that it aims to show, not tell.
According to McMurry/TMG Account Director Lisa Schwartz, “if you want people to understand what you do and why it matters, let them experience it first hand.”
This means don’t place an ad with just your company’s name and contacts. Instead, produce a web-interactive graphic of before-and-after shots of some of your projects, or tweet how-to videos to let potential clients see you and your team at work.
Read more about content marketing strategies on the McMurry/TMG blog.