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Marketing — Home Improvement

remodeling playbook to get you through the unknown

Image courtesy of Kalawin/Adobe Stock

Three plays every remodeler should keep in their playbooks 

pro remodeler on builtby

Pro Remodeler sits down with home improvement messaging platform Hatch to discuss how the global pandemic is affecting remodelers and they're responding

remodelers weighing in on lead generation from extreme lead generation conference

Four industry leaders share strategies for effective, profitable leads across multiple platforms

covid-19 is affecting remodelers

BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees

See how Consultant and Marketing Director Megan McGuire is responding to the novel coronavirus

homeshow can be tough for exterior replacement remodelers

Homeshows are exhausting, exciting chances to capture leads, and seal deals—but only if you survive. Follow these tips for making the most of the opportunity. 

thompson creek windows employees with Mary Walter

Mary Walter, a local radio on-air personality (center) visits the Thompson Creek factory.

Radio is a great way to reach an older demographic. Here’s what you need to know. 

Seven remodelers share how they instill trust in doubting homeowners about their services.

remodelers can tap realtors for leads

How joining an association became a central part our lead gen strategy (especially for our handyman services)

An affordable, targeted marketing campaign in minutes

3 tips to provide purpose, create a supportive environment, and find new ways to make work more fun 

radio as a lead gen pro remodeler

Nielsen numbers and research show huge influence and ROI in radio advertising

brian gottlieb at tundraland

In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds. 

How one home improvement company used old windows and sense of community to become a world record holder

Figure out what sets your company apart and make sure your employees know it, too 

Figure out what sets your company apart, and make sure your employees know it, too 

Service issues are a touchy but inevitable part of the window replacement business.

responding to bad reviews is tough

Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.

The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model

Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
 

The best siding companies make proper installation a calling card and point of differentiation

The majority of roofing failures are installation-related, yet few companies offer anything but a short-term warranty.

The term ‘warranty’ may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?

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