Marketing — Home Improvement
Four industry leaders share strategies for effective, profitable leads across multiple platforms
BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees
See how Consultant and Marketing Director Megan McGuire is responding to the novel coronavirus
Homeshows are exhausting, exciting chances to capture leads, and seal deals—but only if you survive. Follow these tips for making the most of the opportunity.
Radio is a great way to reach an older demographic. Here’s what you need to know.
A great example for executing a great idea
Seven remodelers share how they instill trust in doubting homeowners about their services.
How joining an association became a central part our lead gen strategy (especially for our handyman services)
An affordable, targeted marketing campaign in minutes
3 tips to provide purpose, create a supportive environment, and find new ways to make work more fun
Nielsen numbers and research show huge influence and ROI in radio advertising
How one home improvement company used old windows and sense of community to become a world record holder
Figure out what sets your company apart, and make sure your employees know it, too
Service issues are a touchy but inevitable part of the window replacement business.
Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.
The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
The best siding companies make proper installation a calling card and point of differentiation
The term ‘warranty’ may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?