Marketing: Don’t Forget About Baby Boomers

December 17, 2014

This generation is a profitable business opportunity. To put it simply, they have more ​money to spend compared to younger generations. The net wealth of households headed by people ​65 and older is 47 times greater than the net wealth of households headed by someone less than 35-years-old; 20 years ago the ratio was 10:1.
 
Read more on Digital Spark Marketing.

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