Marketing — Home Improvement

An affordable, targeted marketing campaign in minutes

3 tips to provide purpose, create a supportive environment, and find new ways to make work more fun 

radio as a lead gen pro remodeler

Nielsen numbers and research show huge influence and ROI in radio advertising

brian gottlieb at tundraland

In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds. 

How one home improvement company used old windows and sense of community to become a world record holder

Figure out what sets your company apart and make sure your employees know it, too 

Figure out what sets your company apart, and make sure your employees know it, too 

Service issues are a touchy but inevitable part of the window replacement business.

responding to bad reviews is tough

Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.

The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model

Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
 

The best siding companies make proper installation a calling card and point of differentiation

The majority of roofing failures are installation-related, yet few companies offer anything but a short-term warranty.

The term ‘warranty’ may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?

Wallet squeezed in a C-clamp

Photo: Pixabay.com

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit

Photo: Flickr user Henri Bergius (CC by SA 2.0)

For home improvement contractors today, a lot hinges on review sites 

business transformation and new name

Image: Creative Commons

Does your company’s name align with what you actually do, and represent, in your market?

home show attendees

Photo: Flickr user Steven Damron (CC by 2.0)

Even contractors who dislike them concede that success is all in the effort

staff training

Photo: Jim Larrison on Flickr (CC by 2.0)

As competition for workers intensifies, home improvement companies direct more efforts to training

Direct mail vs email marketing. Photo: Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies

The demographics of remodeling clients are changing

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

The power of social media is growing, and remodelers need to get in the game.

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Holiday ideas for home improvement companies

Holidays present some unique opportunities for marketing, managing, selling, or just giving back

Overlay Init