Marketing — Home Improvement
How one home improvement company used old windows and sense of community to become a world record holder
Service issues are a touchy but inevitable part of the window replacement business.
Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.
The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
The best siding companies make proper installation a calling card and point of differentiation
The term ‘warranty’ may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?
Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.
With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
Does your company’s name align with what you actually do, and represent, in your market?
Photo: Flickr user Steven Damron (CC by 2.0)
Even contractors who dislike them concede that success is all in the effort
Photo: Jim Larrison on Flickr (CC by 2.0)
As competition for workers intensifies, home improvement companies direct more efforts to training
Flickr user RaHul Rodriguez (CC BY-SA 2.0)
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
Remodelers need to get to know the attitudes and ideas of a new generation of homeowners
Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact
Holidays present some unique opportunities for marketing, managing, selling, or just giving back
Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms