In general, remodelers have to overcome an image problem. Unethical remodelers are one of the largest sources of complaints registered with the Better Business Bureau. We’ve all seen the stories on television - an elderly woman loses her life savings to an unscrupulous remodeler out to remodel nothing but her bank account. Uncovering home improvement scams provide the media with great coverage.
The "bad" guys put good remodelers in the hot seat. But when you receive a call from your local news station or newspaper, you can prove to the public that this industry boasts professional, ethical remodelers. How? Tell the media how consumers can find them.
Here are some talking points when called upon by the media (and remember, you’re talking to consumers):