How Better Sales Tracking Accelerated Growth for ‘Crawl Space Ninja’

Implementing better follow-up processes with MarketSharp’s CRM led directly to increased sales for home improvement company Crawl Space Ninja.

sponsored | December 10, 2020

With effective follow-up processes in place, home improvement company ‘Crawl Space Ninja’ kept leads from slipping through the cracks and achieved major success.      

“We just had our best month ever with MarketSharp; we closed over a half a million dollars.”
15 years ago, Crawl Space Ninja was built from the ground up and has since provided high quality basement and crawl space services to homeowners in areas across Tennessee, Georgia, Alabama, North Carolina, and Delaware, but their road to success wasn’t an easy one.

Michael Church, founder of Crawl Space Ninja, is and always has been an entrepreneur and hard worker by nature. He had dreamed of owning his own business since he was young, and even had a few failed endeavors before launching Crawl Space Ninja.
When Crawl Space Ninja was born, Church felt he had finally achieved his dream of owning his own business. His company was handling crawl space encapsulation, basement waterproofing, attic insulation and duct sealing services, but as Crawl Space Ninja began to grow, Church realized he didn’t have an effective way to track leads and began losing sales as a result.  

Church knew that his business needed help, so he decided to find a solution to better track sales leads and follow ups. Thanks to a little internet research, he stumbled upon MarketSharp, an all-in-one Customer Relationship Management (CRM) system designed for home improvement pros just like him. 

Crawl Space Repair Job
Eliminating Process Bottlenecks with Automated Actions

Church needed a system that was able to take someone from a Lead to a Customer and successfully manage all the follow-up mechanisms in between. He wanted to ensure they never dropped the ball during the sales cycle. Lucky for Church, that’s exactly what MarketSharp was designed to help with. So, he worked with MarketSharp to setup activity processes inside of MarketSharp so that when a particular action was made in the system, it would trigger a follow-up process.  

“If a lead comes in in the middle of the night to our website, the system sends an email letting the lead know we received their information and we will follow up on the next business day. Internally, this action also triggers who gets the lead and what to do with it,” said Michael Church, Founder, Crawl Space Ninja.

Once a sales appointment has run, Church uses processes to automate actions in MarketSharp based on how the appointment went, and because the system gives him the ability to track all this information, management can run reports and ensure their sales reps are properly capturing the result of every sales call.   

“If we went out and successfully demoed a prospect, we have two choices in most cases: we can either mark in the system that it was a ‘demo sale’ or mark that it was a ‘demo maybe’ – and each will trigger a different action to occur in MarketSharp.” 

Follow-ups used to a bottleneck for his company, but now, Church doesn’t worry anymore about someone missing an alert to follow-up with a lead; MarketSharp’s automated emails and text messages ensure that there is always some sort of follow-up communication being sent to them.

Increasing Sales with Improved Customer Follow-Ups

According to Church, the simple fact that he can now track and assign follow-ups to individual reps and make sure those follow-ups were executed, has increased his sales dramatically. 

“Good follow-ups always increase sales, and as we grow, MarketSharp has given us the ability to make sure all corporate and franchise leads, and customers are never missed or forgotten.” 

The best part? MarketSharp’s system made it easy for Church to actually track his leads in the system. In fact, he advises to those considering a CRM system to not fear the transition.

“To the newbie, a CRM system can be overwhelming, but I encourage you to stick with it. MarketSharp will make your life way easier in the long run if you go in and set everything up properly.” 

And considering that despite the economic uncertainty of COVID, Crawl Space Ninja just had its best month ever, closing over half a million dollars, it’s safe to say Church knows what he’s talking about.  

All things considered; Crawl Space Ninja was able to overcome a significant holdup in their sales process with the help of MarketSharp’s CRM platform. And with poor follow-ups in their rear-view, Church’s company is seeing mounting growth and more opportunity for the future. MarketSharp has helped thousands of contractors just like Michael Church when it comes to optimizing operations, and if you’re ready to take the leap, MarketSharp can help set your company up for success! 

To learn how your home improvement business can get started with MarketSharp, schedule a demo with one of our team members today!


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