Home Improvement

Video is becoming a must-have part of your marketing plan, and this is intended to help you use it better

Each of Harrell’s designers has a revenue target, but the emphasis is on meeting clients’ needs rather than upselling. Image courtesy alfexe / stock.adobe.com

One nationally renowned remodeling company doesn’t pay commissions to its sales team. Here’s why that works so well.  

brian gottlieb at tundraland

In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds. 

How one home improvement company used old windows and sense of community to become a world record holder

looking up remodeling info

The most effective job posts are 3,000–5,000 characters, and include enough detail for respondents to get a strong sense of the job and company culture. Image courtesy georgejmclittle / stock.adobe.com

How to write job postings for a remodeling company that will attract the right candidates

 

A radiant barrier, such as that on foil-faced rigid insulation, can reduce heat transfer across the airspace between the strapping and metal roofing and siding. Image courtesy Matt Risinger 

 

Foil blocks heat transfer best if it stays clean, is adjacent to an airspace, and the delta is large enough. 

A woodworker finds out using a homemade test apparatus and peanut butter bait

Data reveals that consumers depend less on referrals in finding a contractor

evercommerce has the power to transform home improvement

EverCommerce is bringing together some of the biggest tech names in home improvement

new employee onboarding from remodeler harth builders

Harth’s interactive onboarding presentation challenges new hires to explore the company’s processes, procedures, history, and culture, as well as the perks they’ll enjoy being a Harth employee. 

A smart, technology-based onboarding process encourages entrepreneurialism while reinforcing company values

Hayworth Design & Construction

Hayworth Design & Construction reached out to past happy customers to learn why they chose Hayworth over the competition. Using that information, owner, Mike Hayworth involved his entire staff in figuring out the company  “why”.

Five tips on defining your remodeling company’s unique value for customers

martha kerr from neil kelly did a lot for remodeling

Melding Neil Kelly’s mentorship and experience with her own skill and tenacity, Martha Kerr built an exceptional remodeling career—from her humble beginnings as a temporary assistant for Kelly’s namesake company, to her NKBA presidency and numerous “firsts”, and finally to her retirement in June as the company’s executive vice president. 

After a nearly 50-year career, Martha Kerr’s impact on the remodeling industry, and the women within it, isn’t going anywhere.

CartainTeed StoneFacade veneer siding in Appalachian Twilight

StoneFacade manufactured veneer stone in Appalachian Twilight: photo courtesy of CertainTeed 

Manufactured stone veneer provides instant curb appeal, but lack of installers and the increased cost and time involved are a challenge for siding contractors

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