Home Improvement

preventing lost profits in remodeling

Use these tips to increase margins in 2019 

800,000 homeowners have a new incentive to spend on home improvement 

Even in cases where a product has been around, the marketing has changed.

robots in remodeling are coming close to true skilled labor

Say "hello" to the first non-human drywaller 

remodelers will be affected by voice search

Three SEO professionals weigh in on the impact of voice search on home improvement, remodeling, and the internet 

From left to right: Top Row: Todd Jackson, Doug Lueck, John Keenan, Leslie Molloy, Rick Matus, Bill Millholland (2017 winner), Beth Yuen (2017), Tanya Donahue (2017); Bottom row: Chris Lavoie (2017 winner), Vince Nardo, Melissa Kennedy, Mark Fies (2017), Mina Fies, Rich Oris, Cindy Cipriani, Joseph Robbins, Mark Richardson

Ten industry pros you should be taking notes from 

Use these tips to increase margins in 2019 

Winemakers wait years for their creations to mature. Remodelers get more immediate feedback—every new project is like pulling the cork on a new vintage.

Experts from the Joint Center for Housing Studies of Harvard University project remodeling spending to slow down but ultimately stay strong 

a kitchen designed by Danielle Burger

A clean, transitional look from Kitchen Vitality Design. Company owner Danielle Burger had to build her client list from the ground up after relocating her successful business. 

How one kitchen designer approached moving her renowned business to achieve success 

tips for digital interactions with remodeling and home improvement clients

Company guidelines will provide a starting point for communciation, but account for the unique client needs and wants to customize the experience. 

Digital communication options are boundless. Here’s how to use them while keeping a human touch. 

A system of tracks holds large panels off the sheathing, creating a rainscreen while also providing flashing at joints and a finished edge treatment  

Milwaukee Tool grows its manufacturing footprint yet again 

A written daily log of the who, what, and when of job progress is a good business-survival tool. Audio recordings are even better ... when they’re legal.

Video is becoming a must-have part of your marketing plan, and this is intended to help you use it better

Each of Harrell’s designers has a revenue target, but the emphasis is on meeting clients’ needs rather than upselling. Image courtesy alfexe / stock.adobe.com

One nationally renowned remodeling company doesn’t pay commissions to its sales team. Here’s why that works so well.  

brian gottlieb at tundraland

In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds. 

How one home improvement company used old windows and sense of community to become a world record holder

looking up remodeling info

The most effective job posts are 3,000–5,000 characters, and include enough detail for respondents to get a strong sense of the job and company culture. Image courtesy georgejmclittle / stock.adobe.com

How to write job postings for a remodeling company that will attract the right candidates

 

A radiant barrier, such as that on foil-faced rigid insulation, can reduce heat transfer across the airspace between the strapping and metal roofing and siding. Image courtesy Matt Risinger 

 

Foil blocks heat transfer best if it stays clean, is adjacent to an airspace, and the delta is large enough. 

A woodworker finds out using a homemade test apparatus and peanut butter bait

Data reveals that consumers depend less on referrals in finding a contractor

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