Michael R. Morris
The best design/build, full-service, and kitchen and bath remodelers in the country all have one thing in common: they produce great designs and deliver a high quality of construction on a consistent basis.
No matter how good your firm is at marketing, sales or project management, your chances of succeeding for any length of time in the remodeling business are much lower if you don't produce quality results for your customers. Everything else you do feeds off this one key attribute that all great remodeling companies possess.
The only reason a client hires a remodeler, after all, is because they have a desire to improve the look of their home. And if the results don't meet their quality standards for design and construction, the likelihood they'll hire you again or recommend you to their friends and neighbors is extremely low.
The companies among this year's 56 Best of the Best Design Award winners are all great examples of organizations that take a lot of pride — and put a great deal of emphasis — on their design and construction departments. The projects they produce effectively feed the pipeline of most of their future work via repeat business and referrals. The companies that really get it also leverage this emphasis they put on design by marketing their design prowess to help generate business.
This year's Best of the Best competition was the most competitive ever, with a record 235 entries in 20 categories. Although I'd like to think we've had something to do with the rapid growth in the competition over the past three years, it's more likely because more remodeling firm owners are realizing how important winning design awards is to their marketing strategy. We even help each of our winners promote the award by providing a turnkey press release to send to local media outlets, as well as logos to use on all their marketing materials. Winners even get a trophy to display in their office or showroom.
The $175 investment they make — the entry fee — is one of the most cost-effective things they do to substantiate their excellence for prospects and differentiate them from their competition. They're already producing the great designs; entering their best projects in a national design award competition such as ours just makes sense.
So, if you're not thrilled with the quality of design that's going on in your company, isn't it about time you did something about it? Make it a priority to improve this key area of your business. Like this year's design award winners already know, the investment you'll make will pay dividends for years to come. To enter next year's contest, beginning in December you can log on to www.ProRemodeler.com/designawards for an entry form.