Craig Guido

By initiating a new CRM solution, Craig helped increase efficiency and boost the bottom line. 

March 28, 2016
Craig Guido, Sales/Partner at Almar Building & Remodeling, in Hanover, Mass., 2016 Professional Remodeler 40 Under 40 awardee

Sales/Partner

Almar Building & Remodeling, Hanover, Mass. 

Age 38

2015 Revenue: $2 million

Best practice: To save time and bring in new business, Craig suggested using MarketSharp marketing and management software. After a meeting with a potential client, the system emails the homeowner, sends reminders to Craig, and schedules a direct-mail survey to be sent out after six weeks. MarketSharp can also add the homeowner to an e-newsletter list and send out mailers to past clients. In addition, Craig now mails a letter to the 20 or so homes nearest a new project. The letter explains that there’s a remodeling job being done in the neighborhood and that neighbors should notify Almar with any concerns about debris or parking. While the letter is sent as a courtesy to neighbors, it has the dual purpose of placing the company front and center in a homeowner’s mind. “We’re doing a project right now that came from that letter,” Craig says. 

Read more about the 2016 Professional Remodeler 40 Under 40 awardees.

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