By Kate Ewing | May 20, 2016

Creating gender inclusivity in the workplace and the marketplace

By Mike Damora | May 20, 2016

For this former one-call closer, what goes around comes around

By Erika Taylor | May 20, 2016

It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever

By Sal Alfano | May 20, 2016

How belief echoes can affect people’s attitudes even when they know something is false

By Mark Richardson | May 20, 2016

While it isn't always possible to predict exactly how things will change, it is important to make the inevitability of change an integral part of your business strategy  

By Kevin T. Harris | | May 19, 2016

Located off the coast of Maine, on the southeast shore of Chebeague Island, is the tranquil island retreat of the Mills Family. 

By Mark Richardson | May 18, 2016

How getting homeowners to understand the logic behind their decision to buy and to buy from you will help keep them enthusiastic and moving forward with the project

By Allison Iantosca | May 18, 2016

Instead of marking success by how much you accomplish in 24 hours, think about marking how much meaning each hour holds

By Myron Ferguson | May 18, 2016

Productivity isn’t about how many people are working, It’s about moving and working efficiently and the desire to get things done

By Sal Alfano | May 11, 2016

All remodelers face similar problems. How they solve them makes all the difference.

By Mike Damora | May 06, 2016

How a great relationship began to unravel from neglect

By Erika Taylor | May 04, 2016

As an increasing number of small projects come from online referral services, the companies that work that way will reap the benefits of that small job that turns into a much more extensive remodel

By Kevin T. Harris | | April 27, 2016

After Hurricane Sandy ravaged the Northeastern U.S. in 2012, a family of five from upstate New York faced the immense task of rebuilding their beloved Long Island vacation home.

By Todd Bairstow | | December 07, 2015

Inbound phone calls are generally good quality leads. But make sure you’re not paying for bogus activity you don’t need.

By Todd Bairstow | | November 24, 2015

As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.

By Todd Bairstow | | November 19, 2015

We all know that not all leads result in sales. So which ones do?

By Todd Bairstow | | November 10, 2015

One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”

By Erika Taylor | July 10, 2015

It's important for every remodeler to tell homeowners why they should hire a legitimate firm, even if the job is small

By Erika Taylor | February 27, 2015

Beauty shots on your company website are great, but homeowners are interested in more

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