Inbound phone calls are generally good quality leads. But make sure you’re not paying for bogus activity you don’t need.
As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.
We all know that not all leads result in sales. So which ones do?
One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”
It's important for every remodeler to tell homeowners why they should hire a legitimate firm, even if the job is small
Beauty shots on your company website are great, but homeowners are interested in more
Don't just pretend to be interested in learning about your clients' needs. Really listen. It will make or break the sale.
Not having a business plan doesn’t mean you’re failing. But it could mean that you aren’t being as successful as you could be.
Look at how you can deliver the best experience to your clients
It is time to expand your thinking from not only your own world but also from different sales cultures.
Who does the home check-up on your customers’ houses?
8 more learned lessons to wrap up this four-part article on ways you can lose money in remodeling.
An effective canvassing team is a great way to grow your remodeling business.
What do you and your team need to focus on to achieve success?
Today, the better remodeling firms need to make “landing the planes” a top priority.
Here are five more lessons I’ve learned from my 26 years in the remodeling business.
You have an opportunity to formalize key relationships with your trade contractors and suppliers. Reach out to past clients and ask them if they would like access to your professional referral group.
A detailed list and description of the attributes that are common denominators of leadership greatness
Continuing my theme from last month, here are five more lessons I’ve learned from my 26 years in the remodeling business.