Creating gender inclusivity in the workplace and the marketplace
For this former one-call closer, what goes around comes around
It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever
How belief echoes can affect people’s attitudes even when they know something is false
While it isn't always possible to predict exactly how things will change, it is important to make the inevitability of change an integral part of your business strategy
Located off the coast of Maine, on the southeast shore of Chebeague Island, is the tranquil island retreat of the Mills Family.
How getting homeowners to understand the logic behind their decision to buy and to buy from you will help keep them enthusiastic and moving forward with the project
Instead of marking success by how much you accomplish in 24 hours, think about marking how much meaning each hour holds
Productivity isn’t about how many people are working, It’s about moving and working efficiently and the desire to get things done
All remodelers face similar problems. How they solve them makes all the difference.
How a great relationship began to unravel from neglect
As an increasing number of small projects come from online referral services, the companies that work that way will reap the benefits of that small job that turns into a much more extensive remodel
After Hurricane Sandy ravaged the Northeastern U.S. in 2012, a family of five from upstate New York faced the immense task of rebuilding their beloved Long Island vacation home.
Inbound phone calls are generally good quality leads. But make sure you’re not paying for bogus activity you don’t need.
As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.
We all know that not all leads result in sales. So which ones do?
One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”
It's important for every remodeler to tell homeowners why they should hire a legitimate firm, even if the job is small