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Blogs
Blogs
Do Trade Shows Ever Change?
Every time I go to a trade show I hope it’s different. It is, but it’s also the same.
The Industry's Inclination
Even in cases where a product has been around, the marketing has changed.
Don't Take Credit Cards? You're Missing Out
In an increasingly digital society, many contractors still require cash or check from their customers. But is that the best practice for your business?
In Vino Veritas
Winemakers wait years for their creations to mature. Remodelers get more immediate feedback—every new project is like pulling the cork on a new vintage.
Listen Up and Own It
Customers can easily tarnish your reputation with a bad review. Avoid that by holding your company and its people accountable.
Notes Taken at the Time
A written daily log of the who, what, and when of job progress is a good business-survival tool. Audio recordings are even better ... when they’re legal.
Mobile Apps Changing In-home Lending Experience
Apps promise to make connecting the customer to a lender a fast and easy part of the sales process
Tell Them What You’ll Sell Them
Discounts and price drops still dazzle some homeowners, but not like they once did