A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.
Many remodelers don’t know how to talk about chemical sensitivity
The coming year will bring faster paced, more significant change across multiple areas of the remodeling market
Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.
Here's how to produce a high-quality, marketing video using a drone.
It’s great to have choices, but having too many options threatens our ability to make a decision
Pro Remodeler is taking on an ambitious project this year, with the goal of benefiting the industry
An effort to help our industry
Why you should become not just another remodeler but an “authority” in the field
It’s important to understand whether your success comes from skill and strategy or a roll of the dice
Solid growth happens after you take a hard look at your company’s strengths and weaknesses
Succession planning and passing the “bus test” ought to be a priority for every remodeling company owner
Ads list what they want in a candidate, but nothing about what they offer
Railings provide safety but also define the overall look of a deck. Contractor views differ on what works, what doesn’t, and who decides.
Product selection is taking longer and longer. Here’s how to guide the process.
Are surveyor’s drawings entitled to the same protections as an architect’s blueprints? That depends.
A well-run remodeling company needs to be good at marketing
Until we rehabilitate our industry’s sexist reputation, it will be hard to attract women to our vocation
Tolerating or ignoring sexual harassment could toxify your workplace and set you up for a lawsuit