Jeffrey Glass, CEO of Construction Concepts Corp. in Stamford, Conn., knows from experience that a great-looking project doesn't necessarily translate into a great photograph. He also knows that photography can be the difference between a great-looking project and an award-winning one. "We tried doing some photos ourselves and never got past the starting line."
A few years ago, Glass enlisted the help of his wife, Cathy, an ASID-certified interior designer, to style projects and a professional photographer to capture them on film. That year the company won several Chrysalis Awards and many accolades on the state level.
The company most recently won a 2002 Chrysalis Award for best bathroom remodel under $50,000. Before shooting the bathroom, Kathy Glass propped it with towels and other accessories, most of which came from her own home. Then the photographer set up lights and found the best angles through the camera lens. It took several hours to get the perfect shot that helped win the prize.