Erika Taylor is the Chief of Content for Professional Remodeler. Contact her at etaylor@sgcmail.com or 972.803.4014.
Blogs
July 21, 2017
There's a bit of ritual—theater almost—that goes into presenting a product
June 15, 2017
How can smaller companies participate in the cultural shift that's going on?
April 10, 2017
Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?
March 13, 2017
A lesson in taking time out of a busy schedule to offer thanks
February 17, 2017
One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely
January 06, 2017
Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?
October 26, 2016
Remodelers and builders who want to be proficient in their craft should understand the designs they imitate
September 19, 2016
Why is every member of a random group of consumers interested in which car won a particular award?
August 23, 2016
Implementation problems aside, the smart home is coming, and remodelers need to be ready
August 02, 2016
The number of tradeswomen has remained stagnant over the past decade, yet something else has changed
June 09, 2016
Virtually every group representing businesses, including the NAHB, opposes the Department of Labor's new rules regarding who is exempt from overtime pay
May 20, 2016
It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever
May 04, 2016
As an increasing number of small projects come from online referral services, the companies that work that way will reap the benefits of that small job that turns into a much more extensive remodel
July 10, 2015
It's important for every remodeler to tell homeowners why they should hire a legitimate firm, even if the job is small
February 27, 2015
Beauty shots on your company website are great, but homeowners are interested in more
February 27, 2015
Don't just pretend to be interested in learning about your clients' needs. Really listen. It will make or break the sale.