Director of Content

Erika Taylor is the director of content for Professional Remodeler. Contact her at or 972.803.4014.


March 14, 2018

It's rare to find lighting guidelines backed up by documented field testing

February 26, 2018

Many remodelers don’t know how to talk about chemical sensitivity

January 24, 2018

Pro Remodeler is taking on an ambitious project this year, with the goal of benefiting the industry

December 22, 2017

Ads list what they want in a candidate, but nothing about what they offer

November 03, 2017

Am I recommending you get on a plane and fly to Italy to look at tile? Yes. 

October 23, 2017

On home improvement estimates, feeling ripped off, and transparency

September 25, 2017

When a stone of innovation hits calm water, the ripples can be hard to predict

August 16, 2017

We are on the cusp of a truly exciting time for women in construction 

July 21, 2017

There's a bit of ritual—theater almost—that goes into presenting a product

June 15, 2017

How can smaller companies participate in the cultural shift that's going on?

May 25, 2017

Effective strategies for making the most of your time

April 10, 2017

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

March 13, 2017

A lesson in taking time out of a busy schedule to offer thanks

March 13, 2017

When business succession plans don't pan out as expected

February 17, 2017

One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely

January 06, 2017

Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?

October 26, 2016

Remodelers and builders who want to be proficient in their craft should understand the designs they imitate

September 23, 2016

One profound principle that pays slow but steady dividends

September 19, 2016

Why is every member of a random group of consumers interested in which car won a particular award?  

August 23, 2016

Implementation problems aside, the smart home is coming, and remodelers need to be ready 

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