Chief of Content

Erika Taylor is the Chief of Content for Professional Remodeler. Contact her at or 972.803.4014.


April 10, 2017

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

March 13, 2017

A lesson in taking time out of a busy schedule to offer thanks

March 13, 2017

When business succession plans don't pan out as expected

February 17, 2017

One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely

January 06, 2017

Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?

October 26, 2016

Remodelers and builders who want to be proficient in their craft should understand the designs they imitate

September 23, 2016

One profound principle that pays slow but steady dividends

September 19, 2016

Why is every member of a random group of consumers interested in which car won a particular award?  

August 23, 2016

Implementation problems aside, the smart home is coming, and remodelers need to be ready 

August 02, 2016

The number of tradeswomen has remained stagnant over the past decade, yet something else has changed

June 09, 2016

Virtually every group representing businesses, including the NAHB, opposes the Department of Labor's new rules regarding who is exempt from overtime pay 

May 20, 2016

It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever

May 04, 2016

As an increasing number of small projects come from online referral services, the companies that work that way will reap the benefits of that small job that turns into a much more extensive remodel

July 10, 2015

It's important for every remodeler to tell homeowners why they should hire a legitimate firm, even if the job is small

February 27, 2015

Beauty shots on your company website are great, but homeowners are interested in more

February 27, 2015

Don't just pretend to be interested in learning about your clients' needs. Really listen. It will make or break the sale.

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