The “Nudge”: Starting Small to Change Employee or Customer Behavior

The Harvard Business Review shares information on how to influence responsible decision-making without dictating.

September 22, 2014

“The circuitry that the human brain engages to reach decisions is hard wired and difficult to alter,” the Harvard Business Review admits. Research on integrating new hires into the organization found that little “nudges” – such as informational posters in Google’s cafeteria about the benefits of using smaller plates – are an effective way to influence the company’s culture and increase productivity.

​Find out what else the research found at Harvard Business Review.

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