Gulf Coast-based one-day bath remodeler MaxHome has been acquired by private equity firm Titan Holdings. It marks the latest move in Titan’s plan for “aggressive expansion” into the home improvement market.
Formerly known as Titan Home Improvement, the company changed its name to Titan Holdings last month to better align with its long-term goal to “revolutionize the end-to-end residential remodeling process,” according to company officials.
Founded in 2019, Titan Holdings describes itself as a tech-enabled, direct-to-consumer home improvement services business. It operates two business verticals, which the company split into last month as part of its strategic growth: the technology-focused Bylt and home improvement operations-focused Renuity.
The MaxHome acquisition falls under the Renuity vertical. MaxHome services Louisiana, Alabama, Mississippi, Texas, and expanded into Florida last year. It’s been regarded as a fast-growing bathroom and window service provider, says Titan Holdings, and that’s backed up by its five-time placement in Inc. magazine’s 5000 lists, even ranking 52 in 2014.
It’s another typical move for Titan, which has a track record of acquiring leading brands, beginning with its initial acquisition of Florida-based FHIA Remodeling in 2019. Titan then acquired Statewide Remodeling in August 2019, the largest specialty home remodeler in Texas at the time, to begin the company’s goal of national expansion.
Titan then moved into Wisconsin, acquiring the state’s largest remodeling company, Mad City Home Improvement, followed by the acquisition of Paradise Home Improvement, a South Carolina-based company, then Minnesota-based New Windows For America, and Pennsylvania-based Home Smart Industries.
Titan and its acquisitions are backed by multi-billion dollar investment firm York Capital Management. Former managing director at York Capital, Daniel Gluck, was named CEO of Titan in 2021 and, according to the news release, York’s decision to initially invest came from Gluck’s influence.
And all of Titan’s acquisitions have one thing in common: a shared desire for rapid, dramatic expansion. With letters of intent to purchase on the desk of other company owners, Titan’s future looks green.