Last month in this space, I reviewed a series of market projections for 2014 from Harvard University as well as the industry’s leading associations.
Simple Solutions to Ordinary Marketing Mistakes
Don’t let common marketing mistakes take away from your professional image and ability to attract new customers.
Nearly all remodelers have the skill, expertise and know-how to get a remodeling job done right -- the kitchen cabinets refaced, the bathroom updated, that extra room added, etc. However, do your marketing materials show your customers the fine work behind the name? Don’t let these common marketing mistakes take away from your professional image and ability to attract new customers.
Tips to use:
Other ideas to keep you in mind for future customers:
A little marketing professionalism can go a long way for your image as a professional, responsible and reliable remodeler. Develop the tools and make them work for you.
Bring your ads and collateral materials to The Remodelers’ Show Ad Clinic, sponsored by the NAHB National Sales and Marketing Council (NSMC). The NAHB also offers an Ad Review Service to remodelers year-round through the NSMC. For more information on NSMC Ad Reviews or membership, call 800/368-5242, ext. 192.
Contributed by the NAHB National Sales and Marketing Council.