Sales

share goals publicly

There’s a concept in Sandler Training called “birdcage.” The idea is that when you share your goals publicly (i.e.,show people your “empty birdcage”), this creates space for someone to step in and “give you a bird.”

Why is it that one salesperson is better at selling kitchens while another is stronger with additions? the answer is rooted in science, and understanding how it works can help strengthen any team.

It was too obvious to miss.

radio as a lead gen pro remodeler

Nielsen numbers and research show huge influence and ROI in radio advertising

canary signs thought leaders pro remodeler

10 indicators that show remodelers current and future market conditions 

It’s easy to get lured in by the profit potential of larger jobs, but without the proper preparation and tools, that profit can quickly turn into a loss. 

Increasing the size and price point of your projects can improve your company’s revenue and reputation

Window veterans reflect on the industry's long-term changes

Remodelers are letting tens of thousands of dollars pass them by 

remodeler puts on ktichen addition

Room remodels (such as kitchens) will remain popular, while larger additions will continue to decline, so adjust accordingly.

Understanding these changes in the market will help you position your business

Many remodelers use outdated and ineffective methods of forecasting business. Knowing which numbers to track is a crucial part of managing your company.

a marketing and seo tool built for remodeling contractors

A marketing & SEO education tool built exclusively for contractors

"The customization aspect is actually my favorite part of the app."

preventing lost profits in remodeling

Use these tips to increase margins in 2019 

800,000 homeowners have a new incentive to spend on home improvement 

Every time I go to a trade show I hope it’s different. It is, but it’s also the same.

remodelers will be affected by voice search

Three SEO professionals weigh in on the impact of voice search on home improvement, remodeling, and the internet 

Use these tips to increase margins in 2019 

Experts from the Joint Center for Housing Studies of Harvard University project remodeling spending to slow down but ultimately stay strong 

remodeling companies with strong sales cultures

Learn the signs of a positive sales environment

a kitchen designed by Danielle Burger

A clean, transitional look from Kitchen Vitality Design. Company owner Danielle Burger had to build her client list from the ground up after relocating her successful business. 

How one kitchen designer approached moving her renowned business to achieve success 

tips for digital interactions with remodeling and home improvement clients

Company guidelines will provide a starting point for communciation, but account for the unique client needs and wants to customize the experience. 

Digital communication options are boundless. Here’s how to use them while keeping a human touch. 

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