Why is it that one salesperson is better at selling kitchens while another is stronger with additions? the answer is rooted in science, and understanding how it works can help strengthen any team.
Nielsen numbers and research show huge influence and ROI in radio advertising
10 indicators that show remodelers current and future market conditions
Increasing the size and price point of your projects can improve your company’s revenue and reputation
Window veterans reflect on the industry's long-term changes
Remodelers are letting tens of thousands of dollars pass them by
Understanding these changes in the market will help you position your business
Many remodelers use outdated and ineffective methods of forecasting business. Knowing which numbers to track is a crucial part of managing your company.
A marketing & SEO education tool built exclusively for contractors
"The customization aspect is actually my favorite part of the app."
800,000 homeowners have a new incentive to spend on home improvement
Every time I go to a trade show I hope it’s different. It is, but it’s also the same.
Three SEO professionals weigh in on the impact of voice search on home improvement, remodeling, and the internet
Experts from the Joint Center for Housing Studies of Harvard University project remodeling spending to slow down but ultimately stay strong
Learn the signs of a positive sales environment
How one kitchen designer approached moving her renowned business to achieve success
Digital communication options are boundless. Here’s how to use them while keeping a human touch.