It’s no secret that our industry is a highly visual one. Photos are infinitely important to demonstrate what can be done to improve the look of a home. So it’s no surprise that online photo sites like Pinterest and Houzz have rapidly gained importance for remodelers’ social marketing campaigns.
Houzz is essentially an online portfolio. Remodelers can upload and tag photos with keywords, making them easy for homeowners to find when they are looking for design ideas. Pinterest, on the other hand, allows people to “pin” their pictures, ideas, articles, etc., to themed “boards.” It has quickly become a great source for design ideas.
“We use [clients’] Pinterest boards that they share with us as a conversation starter,” says Ben Thompson, president of Thompson Remodeling. “We walk through why they like this or that and it’s a phenomenal way to help them figure out what they want.”
Houzz is more about highlighting your own work, says Joaquin Erazo, chief marketing officer at Case Design/Remodeling. The Bethesda, Md.-based design/build firm has uploaded nearly 800 project photos to the site. But on Pinterest, Case has 26 boards, with only a handful of them being exclusively Case projects. The rest are collections of great ideas the Case team has seen from other companies.
The sites are also a great way to see what is popular by tracking what people re-pin, says Chris Stebnitz of Stebnitz Builders, Delavan, Wis. PR
Sites like Pinterest and Houzz make it easy to show off your work and inspire ideas
Add new comment
Related Stories
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
Finding Success Online and on the Jobsite
The Molitors started with humble blog beginnings, and now the couple runs an unlikely two-folded business for social media marketing and design-build construction
How Much Are Window and Roofing Contractors Spending on Marketing?
Director of Home Improvement Drew Barto reveals the percentage of revenue replacement window, door, and roofing contractors of various sizes are spending on marketing in 2023
4 Things for Remodelers to Understand About Google Analytics 4
The new era of Google Analytics is here, and it's set to help you make better marketing decisions through in-depth metrics
The Empty Chair: Customer Experience Will Differentiate Your Business
With all signs pointing to a softer market, how can remodelers remain strong and different from the rest? Pro Remodeler's Director of Content Erika Mosse shares real examples.
Marketing Minute: How to Overcome a Drop in Demand
Director of Home Improvement Drew Barto shares tips on how to survive and thrive in periods of lower demand for your products or services
Do You Have a Healthy Marketing Mindset?
Use your marketing calories wisely and form healthy habits today to keep your business in shape