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Marketing



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How to Get More Leads with a Stronger Remodeling Brand

Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
 




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The Move From Scarcity to Specificity

The most successful remodeling companies today have changed how they look at sales and production

Is Recruiting 90 Percent Marketing?

Four pillars of one company's proven hiring process

Marketing to Employees

Ads list what they want in a candidate, but nothing about what they offer

Use Twitter and Facebook Better

Two updates to the popular social media platforms that every home improvement business owner should know about

Feeling Good About Doing Good

The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model

Leads Are Like Oxygen

A well-run remodeling company needs to be good at marketing 

Remodeling Pros Share Lessons Learned

Social media, a tight job market, and advancing technology give remodelers cause to rethink their companies’ adaptability

The $75,000 Marketing Campaign (Worth $1.7 million)

An idea that went from crazy to genious in 16 games

Design/Build Process in a Simple Diagram

Meadowlark Design + Build uses this clear graphic to bring homeowners up to speed on what's involved in a remodeling project

Innovative Products: Cadsoft Envisioneer v13

New 3-D Design software that keeps you (even further) ahead of the curve

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