Marketing — Home Improvement
Exterior projects are the most popular option heading into the winter season, but 10% of homeowners are still planning interior projects (with 17% planning both exterior and interior)
What are homeowners planning for this off-season and how can remodelers capitalize on it?
How a salesman became an inventor who became a business owner that ended up on Shark Tank (and not by application but by request)
After long deliberations, NKBA and NAHB have decided that Design & Construction Week 2021 will be an all-virtual event.
Image courtesy of Kalawin/Adobe Stock
Three plays every remodeler should keep in their playbooks
Pro Remodeler sits down with home improvement messaging platform Hatch to discuss how the global pandemic is affecting remodelers and they're responding
Four industry leaders share strategies for effective, profitable leads across multiple platforms
BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees
See how Consultant and Marketing Director Megan McGuire is responding to the novel coronavirus
Homeshows are exhausting, exciting chances to capture leads, and seal deals—but only if you survive. Follow these tips for making the most of the opportunity.
Mary Walter, a local radio on-air personality (center) visits the Thompson Creek factory.
Radio is a great way to reach an older demographic. Here’s what you need to know.
A great example for executing a great idea
Seven remodelers share how they instill trust in doubting homeowners about their services.
How joining an association became a central part our lead gen strategy (especially for our handyman services)
An affordable, targeted marketing campaign in minutes
3 tips to provide purpose, create a supportive environment, and find new ways to make work more fun
Nielsen numbers and research show huge influence and ROI in radio advertising
In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds.
How one home improvement company used old windows and sense of community to become a world record holder
Figure out what sets your company apart, and make sure your employees know it, too
Service issues are a touchy but inevitable part of the window replacement business.
Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.
The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model