Owner
LCP General Contractors, Fairfield, Conn.
Age 38
2015 Revenue: $1 million
Best practice: In the past, LCP’s projects were scattered across 20 miles, but high gas prices and increased traffic convinced Lucas to make a change. Today, most of his jobs are within a 5-mile radius, allowing for greater efficiency. Lucas accomplished this by advertising in two local magazines and on social media. A mom’s club on Facebook has been a special help since when members reach out for recommendations, a high percentage of responses mention his company. He’s also active with the Chamber of Commerce and sponsors a kids’ concert and summer movie night at the beach. LCP’s trucks feature large logos and tend to make an impression on homeowners since they’re all driving around the same area.
Read more about the 2016 Professional Remodeler 40 Under 40 awardees.
Lucas’ hyper-local marketing increases business and cuts costs.
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