Lead Gen — Home Improvement
Exterior projects are the most popular option heading into the winter season, but 10% of homeowners are still planning interior projects (with 17% planning both exterior and interior)
What are homeowners planning for this off-season and how can remodelers capitalize on it?
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
Photo: Flickr user Steven Damron (CC by 2.0)
Even contractors who dislike them concede that success is all in the effort
Flickr user RaHul Rodriguez (CC BY-SA 2.0)
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
Photo: flickr user Foxcroft Academy, CC BY 2.0
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact
Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms