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Lead Gen — Home Improvement

Modernize webinar with pro remodeler managing editor james mcclister on weathering the off season

Exterior projects are the most popular option heading into the winter season, but 10% of homeowners are still planning interior projects (with 17% planning both exterior and interior)

What are homeowners planning for this off-season and how can remodelers capitalize on it? 

Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
 

Photo: Flickr user Henri Bergius (CC by SA 2.0)

For home improvement contractors today, a lot hinges on review sites 

home show attendees

Photo: Flickr user Steven Damron (CC by 2.0)

Even contractors who dislike them concede that success is all in the effort

Direct mail vs email marketing. Photo: Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies

Keeping up with online lead gen requires continuous attention. Photo: flickr user Foxcroft Academy, CC BY 2.0

Photo: flickr user Foxcroft Academy, CC BY 2.0

Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention

The power of social media is growing, and remodelers need to get in the game.

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Millennial homeowners looking happy in bright kitchen

Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms

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