Home Improvement
Home Improvement
Home Improvement Success: Luck, Hard Work, or Who You Know?
Even the most brilliant marketing mind could see fewer opportunities due to lack of networking
Home Improvement
Homeowner Trends When Selecting Manufactured Stone
On this episode of Rock Stars of Remodeling, ProVia Product Manager of Stone & Roofing Chance Shalosky joins host Drew Barto to reveal design and color trends that contractors should consider when selling manufactured stone in 2024
Home Improvement
Why A Successful Custom Remodeler Started a One-Day Bath Business
On this episode of Rock Stars of Remodeling, Showcase Remodels Owner Sam DeMaio shares why he decided to add a one-day bath business and offers tips on how contractors can accumulate wealth
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Learn from the Best in Home Improvement and Remodeling
This year’s Pinnacle Experience aims to help remodelers stay ahead of their competitors by featuring captivating keynote speakers and subject matter experts, collaborative roundtable discussions, and networking with proven players from across the country.
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Are Direct Mail Marketing's Days Numbered?
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
For One Window Company, Online Sales Are Heating Up
While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has
Google Me This
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
The Customer: Often Right, Always Righteous
The way a business handles complaints is a litmus test of company culture. How does yours fare?
After the Fall: How to Deal With Jobsite Accidents
You just got a phone call. What you hoped would never happen has happened. Now what do you do?
How to Explain Other Contractors to Your Clients
The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.
How to Overcome the ‘That’s Too Much’ Sales Objection
It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.
Now Is Solar's Time to Shine
Solar can be a lucrative business for those adept at navigating the politics involved
Sales: One-Leg ‘Policy’ Risks Offense
When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?
Future Shock: Remodelers, Meet Your Millennial Clients
Remodelers need to get to know the attitudes and ideas of a new generation of homeowners