Our annual 40 Under 40 issue gives the editors of Professional Remodeler the unique opportunity to delve into the lives of 40 y
Green Marketing from Professional Remodeler's 2008 Remodeler of the Year
Every remodeling company needs to tout its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.
Marketing to the environmentally conscious consumer in the Pacific Northwest is like trying to perform a magic show in front of an audience of magicians. With every company seemingly touting its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.'s needs to make its message as relevant and genuine as possible.
Kelly's greatest challenge is conveying this message in a compelling and effective way to the savvy and increasingly skeptical homeowner in the Portland, Eugene and Bend, Ore., markets it serves. We think they've succeeded.