Green Marketing from Professional Remodeler's 2008 Remodeler of the Year

Printer-friendly versionSend by email

Every remodeling company needs to tout its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.

November 01, 2008

Marketing to the environmentally conscious consumer in the Pacific Northwest is like trying to perform a magic show in front of an audience of magicians. With every company seemingly touting its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.'s needs to make its message as relevant and genuine as possible.

Kelly's greatest challenge is conveying this message in a compelling and effective way to the savvy and increasingly skeptical homeowner in the Portland, Eugene and Bend, Ore., markets it serves. We think they've succeeded.

Marketing piece for Neil Kelly Co.

Comments on: "Green Marketing from Professional Remodeler's 2008 Remodeler of the Year"

September 2014

This Month in Professional Remodeler

Secrets of Sales All-Stars

Always Room for Home Improvement

Dave Yoho: Why Sell Metal Roofing

DIGITAL EDITION
Products

The Performance Vinyl Railing collection now includes the color Black, available in 6-, 8-, and 10-foot lengths.

Features

It is time to expand your thinking from not only your own world but also from different sales cultures.

Email Subscriptions