This Michael Graves pavilion, the Heathcote, comes in cedar, lattice or "rusticated" siding, and choice of color within the Graves palette. It also has the option of adding insulation for a four-season room. |
Every homeowner deserves a nice design, no matter how small the project. But for clients who can't afford a unique design, that might mean choosing from among a set number of plans with a set number of options. It's relatively easy to do with decks, gazebos or sun rooms, but now Target and architect Michael Graves are applying this concept to additions.
In April, Michael Graves and Associates introduced Michael Graves Pavilions — customizable single-room additions — available for purchase at Target stores and via www.target.com. Customers can choose from three models, request that they be attached or unattached to the home, and make other selections.
Remodelers and contractors can become pavilion dealers for Lindal Cedar Homes (www.lindalcedarhomes.com), a sun room and log home manufacturer and dealer that has added the pavilions to its lineup.
The bigger lesson lies in learning to value-engineer design and commodify it — production remodeling, if you will.
"These kits are about bringing a level of design to many homeowners who normally couldn't afford Michael Graves," says Jeff Cuden, vice president of marketing for Lindal Cedar Homes, which is manufacturing and installing the pavilions. "Craft and service are important, but design has a certain cachet that goes beyond the value of square footage and helps the resale value in innumerable ways."
Add new comment
Related Stories
Designing, Building, and Installing a Luxury Custom Wine Cube
An 11-foot wine cube enveloping a pantry is the stand out feature of this customized New York penthouse
Marvin Releases Switchable Privacy Glass Window
The privacy glass windows can be purchased from Marvin's Direct Glaze windows
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Client Design Choices in the Time of Social Media and AI
Social media speeds up the trend cycles, and now artificially created images are falling into homeowners' hands
Design Trends to Watch in 2024
What’s in and out for the upcoming year? Remodeling designers share insights
Insights for Designing Outdoor Kitchens
Was the pandemic-fueled thirst for outdoor kitchen remodels and additions a fluke, or is it here to stay? Plus: The top design considerations for outdoor kitchens
Home Run Remodeling Lessons: The New American Remodel 2023
A final look at The New American Remodel 2023
Webinar: From Disjointed Design to Cohesive and Efficient—The New American Remodel 2023
Access the recording for the first The New American Remodel webinar held on March 8 at 2 pm CT