Last month in this space, I reviewed a series of market projections for 2014 from Harvard University as well as the industry’s leading associations.
Campaign for your Company
To build publicity, one remodeler displayed 30 plastic 'campaign signs' when local elections were being held in his area in November.
|Landmark owner Mark Prideaux (left below) and president Mark Holliday (right below) purposely left dates off the signs, and their employees noted where signs were placed so they could be retrieved and reused.|
At a cost of less than $10 per sign, Prideaux says this marketing method was efficient and effective. While a city official called to say he needed permission to put a sign in one area (he was not penalized), Prideaux says the move was worth the exposure. Many familiar with Landmark commented on the signs.
Prideaux says such projects, coupled with job-site signage and logos on company trucks, increase visibility and make Landmark's $1.7 million operation "appear much larger than it is."
"For us, marketing is more of a process than an event," Prideaux says. "We're always looking for ways to increase marketing, and I took advantage of an opportunity with the election. There were no upfront expectations about bringing in new leads. This was about publicity."