Landmark owner Mark Prideaux (left below) and president Mark Holliday (right below) purposely left dates off the signs, and their employees noted where signs were placed so they could be retrieved and reused. |
At a cost of less than $10 per sign, Prideaux says this marketing method was efficient and effective. While a city official called to say he needed permission to put a sign in one area (he was not penalized), Prideaux says the move was worth the exposure. Many familiar with Landmark commented on the signs.
Prideaux says such projects, coupled with job-site signage and logos on company trucks, increase visibility and make Landmark's $1.7 million operation "appear much larger than it is."
"For us, marketing is more of a process than an event," Prideaux says. "We're always looking for ways to increase marketing, and I took advantage of an opportunity with the election. There were no upfront expectations about bringing in new leads. This was about publicity."
Add new comment
Related Stories
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
How to Increase Your Odds of Closing Remodeling Sales
Use these tips to hone your sales process and grow close ratio
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
A Mindset of Serving Others
A research study shows surprising results about what makes us take ownership of our work.
10 Questions to Identify Sales Weaknesses
Mark Richardson runs you through a proper fitness check-up—for you and your sales team, that is.
How to Communicate with Today's Cautious Remodeling Client
Amid economic skepticism, Americans continue to spend. Now, how can you get them to spend on remodeling?
7 Tips to Lower Remodeling Costs
As material and labor prices spiral out of control, many homeowners are putting the brakes on remodeling projects. Use these guidelines to bring down costs.
How to Ease Client Fears and Take Control of the Remodeling Process
Industry advisor Mark Richardson offers seven ways to control your client's fantasy of remodeling and, ultimately, minimize their fears and enhance their understanding
3 Things I Learned from a Day with Normandy Remodeling
How Normandy uses numbers to motivate and the power of their showrooms
Today’s Consumer is Your Biggest Competitor
Understanding the real competitor allows you to sharpen the correct skills