Building Community

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Bonding at home or Outward Bound? Sure, falling backward off a platform and hoping to be caught creates trust, camaraderie and shared experiences that foster teamwork. A company fishing trip or holiday party can have the same impact. Consider the value of a community service project. It offers the same benefits as these other techniques, costs less, proves commitment to the region in which you ...

December 01, 2005

"Your dedication and support of this worthy cause is an inspiration to us all. We are honored and proud to be part of your team."
- The installers, Alure Home Improvements Inc.
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Communicate pride in your work

Bonding at home or Outward Bound?

Sure, falling backward off a platform and hoping to be caught creates trust, camaraderie and shared experiences that foster teamwork. A company fishing trip or holiday party can have the same impact.

Consider the value of a community service project. It offers the same benefits as these other techniques, costs less, proves commitment to the region in which you work, demonstrates company vision and values in practice and makes life better for someone in need.

The employees of Alure Home Improvements Inc. volunteer individually and as a group for numerous charitable organizations. The congratulatory ads placed by Alure employees and subcontractors when the Interfaith Nutrition Network recognized President Sal Ferro for his contributions show their pride in being associated with a firm that gives back (see quote at right).

Your company may not be ready to tackle "Extreme Makeover: Home Edition," but you can join forces with others via the national groups at left or local organizations that build ramps for the elderly or spruce up shelters.

 

The List

Groups that help provide shelter

Habitat for Humanity
www.habitat.org, 229/924-6935

Home Aid America
www.homeaid.org, 888/3HOMEAID

Rebuilding Together
www.rebuildingtogether.org, 800/4REHAB9


Communicate pride in your work

Doing good works is also a chance to generate goodwill and good publicity, even to differentiate your company from other remodelers. Making this part of your marketing strategy can be done simply and tactfully.

For example, Classic Homeworks, a Denver design/build firm, includes pictures and a description of each of its community service projects on the company Web site. A brief statement at the top of the page reads: "Here at Classic Homeworks, we are committed to being involved members of the community which has given us so much. In addition to providing our expertise and skill to our great clients, we feel it's important to also offer our services to those desperately in need of a home that fits their unique situations."

You also can send a press release or make a phone call to the business or metro editor of your local newspaper if the company receives recognition for its service or completes a noteworthy housing-related project, such as volunteering labor and materials to make a disabled person's home accessible. Even a short mention is a chance to make a positive impression about your company's values and commitment to the community.

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