Erika Taylor is the Chief of Content for Professional Remodeler. Contact her at firstname.lastname@example.org or 972.803.4014.
Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?
Remodelers and builders who want to be proficient in their craft should understand the designs they imitate
One profound principle that pays slow but steady dividends
Why is every member of a random group of consumers interested in which car won a particular award?
Implementation problems aside, the smart home is coming, and remodelers need to be ready
The number of tradeswomen has remained stagnant over the past decade, yet something else has changed
Virtually every group representing businesses, including the NAHB, opposes the Department of Labor's new rules regarding who is exempt from overtime pay
It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever
As an increasing number of small projects come from online referral services, the companies that work that way will reap the benefits of that small job that turns into a much more extensive remodel
It's important for every remodeler to tell homeowners why they should hire a legitimate firm, even if the job is small
Beauty shots on your company website are great, but homeowners are interested in more
Don't just pretend to be interested in learning about your clients' needs. Really listen. It will make or break the sale.