25 remodelers who get social media
Companies that are successfully leveraging social marketing
to improve their businesses
AK Complete Home Renovations
Why it works: The company has eliminated almost all other marketing. Social media efforts have helped to sustain the company, which now relies exclusively on e-marketing and repeats and referrals.
All Pro Builders
Why it works: All Pro has integrated its efforts across multiple platforms to keep the company active and visible in the marketplace. The company’s messaging is a good mix of informational and promotional items.
Alure Home Improvements
Why it works: Alure uses social networks to quickly respond to homeowner concerns expressed online, showing transparency and making a good impression on potential clients.
Why it works: The company is one of the most active remodelers out there, engaging clients and potential clients on a daily basis, with more than 4,000 Twitter followers and thousands of other social media fans.
Why it works: Canyon has increased engagement on its website, with visitors from social sites spending more time and viewing more pages on the site than other visitors. Plus, 80 percent of those visitors are new to the site.
Why it works: Twitter, Pinterest and Houzz are among the top referrers for traffic to the Case website, and the company’s wide reach in social media has greatly improved its SEO.
Degnan Design Builders
Why it works: The company is successfully engaging past and potential clients, with more than 10 percent of its posts generating commentary and responses.
Design Build Pros
Twitter: @DesignBuildPros, @NeilDesignBuild
Why it works: While the company cannot point to direct revenue, it has increased brand awareness, helped with networking and driven traffic to the company’s website.
Gehman Design Remodeling
Why it works: Social media has allowed Gehman to build better relationships through quality content.
Henderer Design + Build
Why it works: The company has a group of small but loyal past clients (now fans) and they are spreading the word about the company through their networks.
Ironwood Custom Builders
Why it works: Increases brand awareness and name recognition and has been the lead source for more than $100,000 in business over the last 18 months.
Jackson Design & Remodeling
Why it works: Using sites like Pinterest and Houzz lets Jackson provide clients the “inspiration that turns their remodeling dreams into reality.”
Michael Menn Ltd.
Why it works: While Menn cannot put a number on the jobs that have come through social media, the company would have missed out on many opportunities without it. New leads frequently mention the social media efforts, along with more traditional referrals.
MOSAIC Group [Architects and Remodelers]
Why it works: Social marketing allows the firm to get its work out in front of more people than ever before, an important part of the company’s long-term branding strategy.
Mosby Building Arts
Twitter: @MosbyBldgArts; @scottmosby
Why it works: Mosby doesn’t look at social media as lead generation — it’s about branding so the company is top of mind when the time comes to remodel.
Why it works: The company’s “Larry on the Level” video series has gotten more than 5,500 views for its most popular episode. Social media efforts are responsible for a third of the company’s revenue over the last two years.
Patrick A. Finn Ltd.
Why it works: It allows the small remodeler/custom builder to compete on an even playing field with larger firms and get the word out about its awards and services.
Power Home Remodeling Group
Why it works: The exterior remodeling company does a masterful job of engaging clients and potential clients through social marketing, with frequent conversations on Twitter and Facebook. Power also dispenses useful information about the industry and products.
S.W. Scheipeter Construction
Why it works: Since launching its efforts earlier this year, Scheipeter has seen increased brand exposure, website traffic and search engine rankings.
Why it works: Cross-marketing (partnering with business owners in other fields) has worked especially well in social marketing. It’s lead to good word-of-mouth from trusted businesses with new clients.
Why it works: It gives the Thompson brand a larger digital footprint with a minimal time input of two scheduled outreaches per day.
Why it works: Westside has found an outside consultant to handle the day-to-day work of social marketing, freeing the company’s owners up to focus on the big picture. Combined with other e-marketing efforts, the social media efforts have helped improve the branding of the company for the modern era.
William Shaw & Associates
Why it works: It’s been particularly effecitve in reaching out to Generation Y clients and keeping the brand in front of people.
Why it works: WindowPRO has used its quarterly sweepstakes to gain attention in a crowded social media marketplace, then holds potential clients’ interest with useful information for those looking to replace windows or upgrade their exteriors.
Why it works: A good mix of informational and promotional material, plus frequent engagement and retweets gives Wright a high profile and improves SEO. PR