25 remodelers who get social media

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Companies that are successfully leveraging social marketing

to improve their businesses

August 01, 2012

Ed Cholfin

AK Complete Home Renovations

Facebook: www.facebook.com/AKHomeRenovations

Pinterest: pinterest.com/akrenovations/

Twitter: @AKRenovations

YouTube: www.youtube.com/user/AKHomeRenovations

Houzz: http://www.houzz.com/pro/akcompletehomerenovations/ak-complete-home-renovations

Blog: blog.akatlanta.com/

Why it works: The company has eliminated almost all other marketing. Social media efforts have helped to sustain the company, which now relies exclusively on e-marketing and repeats and referrals.


All Pro Builders

Facebook: www.facebook.com/allprobuildersinc

Pinterest: pinterest.com/panial/kitchen-projects/

Twitter: @AllProLisa

Houzz: www.houzz.com/pro/panial/all-pro-builders-inc

Why it works: All Pro has integrated its efforts across multiple platforms to keep the company active and visible in the marketplace. The company’s messaging is a good mix of informational and promotional items.


Sal Ferro

Alure Home Improvements

Facebook: www.facebook.com/alurefanpage

Pinterest: pinterest.com/alurehome/

Twitter: @alure_home

YouTube: www.youtube.com/AlureHomeImprovement

Blog: blog.alure.com/

Flickr: www.flickr.com/photos/alure_home/

Why it works: Alure uses social networks to quickly respond to homeowner concerns expressed online, showing transparency and making a good impression on potential clients.


Rhonda Burgin

Burgin Construction

Facebook: www.facebook.com/OCRemodeler

Pinterest: pinterest.com/burginco/

Twitter: @BurginCo

YouTube: www.youtube.com/user/burgincoteam4

Google+: gplus.to/BurginCo

Why it works: The company is one of the most active remodelers out there, engaging clients and potential clients on a daily basis, with more than 4,000 Twitter followers and thousands of other social media fans.


Canyon Construction

Facebook: www.facebook.com/CanyonConstruction

Pinterest: pinterest.com/canyongroup/

Twitter: @CanyonNews

YouTube: www.youtube.com/user/canyonconstruction

Houzz: www.houzz.com/pro/canyonconstruction/canyon-construction

Why it works: Canyon has increased engagement on its website, with visitors from social sites spending more time and viewing more pages on the site than other visitors. Plus, 80 percent of those visitors are new to the site.


Joaquin Erazo

Case Design/Remodeling

Facebook: www.facebook.com/pages/Case-DesignRemodeling-Inc/60290899985

Pinterest: pinterest.com/casedesigninc/

Twitter: @CaseDesignInc

Blog: www.casedesign.com/blog/

Houzz: www.houzz.com/pro/hnowrouzi/case-designremodeling-inc

Why it works: Twitter, Pinterest and Houzz are among the top referrers for traffic to the Case website, and the company’s wide reach in social media has greatly improved its SEO.


Abe Degnan

Degnan Design Builders

Facebook: www.facebook.com/degnandesignbuilders

Twitter: @degnandesign

YouTube: www.youtube.com/user/degnandesign

Why it works: The company is successfully engaging past and potential clients, with more than 10 percent of its posts generating commentary and responses.


Neil Parson

Design Build Pros

Facebook: www.facebook.com/DesignBuildPros

Pinterest: pinterest.com/dbpros/

Twitter: @DesignBuildPros, @NeilDesignBuild

YouTube: www.youtube.com/user/DesignBuildpros

Google+: gplus.to/NeilDesignBuild

Why it works: While the company cannot point to direct revenue, it has increased brand awareness, helped with networking and driven traffic to the company’s website.


Travis Yoder

Gehman Design Remodeling

Facebook: www.facebook.com/GehmanCustomRemodeling

Pinterest: pinterest.com/GehmanDesign/

Twitter: @GehmanRemodel

YouTube: www.youtube.com/user/1remodel

Why it works: Social media has allowed Gehman to build better relationships through quality content.


Lainey Dyer

Henderer Design + Build

Facebook: www.facebook.com/HendererDesignBuild

Houzz: www.houzz.com/pro/laineydyer/__public

Why it works: The company has a group of small but loyal past clients (now fans) and they are spreading the word about the company through their networks.


Kelly Anderson

Ironwood Custom Builders

Facebook: www.facebook.com/IronwoodCustomBuilders

Pinterest: pinterest.com/saltlakebuilder/

Twitter: @IronwoodCustomB

YouTube: www.youtube.com/user/IronwoodCustomBldrs

Google+: plus.google.com/111203585387-424614363/posts

Houzz: www.houzz.com/pro/ironwoodcustombuilders/ironwood-custom-builders-inc

Why it works: Increases brand awareness and name recognition and has been the lead source for more than $100,000 in business over the last 18 months.


Jackson Design & Remodeling

Facebook: www.facebook.com/JacksonDesign

Pinterest: pinterest.com/jdrsandiego/

Twitter: @jacksondesign

YouTube: www.youtube.com/jacksondesignand

Houzz: www.houzz.com/pro/jacksondesign/jackson-design-remodeling

Blog: www.jacksondesignandremodeling.com/blog/

Why it works: Using sites like Pinterest and Houzz lets Jackson provide clients the “inspiration that turns their remodeling dreams into reality.”


Michael Menn

Michael Menn Ltd.

Facebook: www.facebook.com/michaelmennltd

Pinterest: pinterest.com/michaelmennltd/

Twitter: @michaelmenn

Why it works: While Menn cannot put a number on the jobs that have come through social media, the company would have missed out on many opportunities without it. New leads frequently mention the social media efforts, along with more traditional referrals.


Sylvia Small

MOSAIC Group [Architects and Remodelers]

Facebook: www.facebook.com/MosaicAtlanta

Twitter: @MosaicAtlanta

Why it works: Social marketing allows the firm to get its work out in front of more people than ever before, an important part of the company’s long-term branding strategy.


Scott Mosby

Mosby Building Arts

Facebook: www.facebook.com/mosbybuildingarts

Pinterest: pinterest.com/mosbybldgarts

Twitter: @MosbyBldgArts; @scottmosby

YouTube: www.youtube.com/user/mosbybuildingarts

Houzz: www.houzz.com/pro/mosbybuildingarts/mosby-building-arts

Why it works: Mosby doesn’t look at social media as lead generation — it’s about branding so the company is top of mind when the time comes to remodel.


Lindsay Krupa

Parrish Construction

Facebook: www.facebook.com/ParrishBuilt

Pinterest: pinterest.com/parrishbuilt

Twitter: @ParrishBuilt

YouTube: www.youtube.com/user/ParrishConstruction

Why it works: The company’s “Larry on the Level” video series has gotten more than 5,500 views for its most popular episode. Social media efforts are responsible for a third of the company’s revenue over the last two years.


Patrick Finn

Patrick A. Finn Ltd.

Facebook: www.facebook.com/patrickafinn

Twitter: @patrickafinn

YouTube: www.youtube.com/user/patrickafinn

Blog: www.arlingtonheightsremodeling.com/

Why it works: It allows the small remodeler/custom builder to compete on an even playing field with larger firms and get the word out about its awards and services.


Power Home Remodeling Group

Facebook: https://www.facebook.com/PowerHRG

Pinterest: pinterest.com/powerhrg/

Twitter: @PowerHRG

YouTube: www.youtube.com/user/PowerHRG

Why it works: The exterior remodeling company does a masterful job of engaging clients and potential clients through social marketing, with frequent conversations on Twitter and Facebook. Power also dispenses useful information about the industry and products.


Steve Scheipeter

S.W. Scheipeter Construction

Facebook: www.facebook.com/scheipeter

Pinterest: pinterest.com/scheipeter

Twitter: @scheipeter

Why it works: Since launching its efforts earlier this year, Scheipeter has seen increased brand exposure, website traffic and search engine rankings.


Chris Stebnitz

Stebnitz Builders

Facebook: www.facebook.com/stebnitzbuilders

Pinterest: pinterest.com/stebnitzbuilder

Twitter: @stebnitzbuilder

YouTube: www.youtube.com/stebnitzbuilders

Houzz: www.houzz.com/pro/stebnitz/stebnitz-builders

Why it works: Cross-marketing (partnering with business owners in other fields) has worked especially well in social marketing. It’s lead to good word-of-mouth from trusted businesses with new clients.


Ben Thompson

Thompson Remodeling

Facebook: www.facebook.com/thompsonremodeling

Pinterest: pinterest.com/lwyl

Twitter: @thompsonremod

YouTube: www.youtube.com/thompsonremodeling

Why it works: It gives the Thompson brand a larger digital footprint with a minimal time input of two scheduled outreaches per day.


Bob Sturgeon

Westside Remodeling

Facebook: www.facebook.com/westsideremodeling

Twitter: @westsideremodel

Blog: blog.westsideremodeling.com/

Why it works: Westside has found an outside consultant to handle the day-to-day work of social marketing, freeing the company’s owners up to focus on the big picture. Combined with other e-marketing efforts, the social media efforts have helped improve the branding of the company for the modern era.


Bill Shaw

William Shaw & Associates

Facebook: www.facebook.com/William-Shaw-Associates

Why it works: It’s been particularly effecitve in reaching out to Generation Y clients and keeping the brand in front of people.


Jake Zahnow


Facebook: www.facebook.com/WindowPRO

Why it works: WindowPRO has used its quarterly sweepstakes to gain attention in a crowded social media marketplace, then holds potential clients’ interest with useful information for those looking to replace windows or upgrade their exteriors.


Christopher Wright


Facebook: www.facebook.com/WrightWorks

Pinterest: pinterest.com/chrwright/

Twitter: @ChrWright

YouTube: www.youtube.com/user/WrightWorksLLC/

Why it works: A good mix of informational and promotional material, plus frequent engagement and retweets gives Wright a high profile and improves SEO. PR

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